Family support charity secures five-figure funding from Aberdeen Standard Investments Charitable Foundation

08 October 2018

A local family support charity has received funding towards a flagship project from the Aberdeen Standard Investments Charitable Foundation.


The £16,000 award will be used by Home-Start Aberdeen to support families via its Big Hopes Big Future initiative. Big Hopes Big Future is a tested and proven approach to help parents give their children the support they need at home before starting school. Trained Home-Start Aberdeen volunteers visit families in their own home, introducing them to activities – based on their specific needs – to prepare them for the next stage.


Big Hopes Big Future aims to address the identified attainment gap, which shows children living in the most deprived communities do significantly worse at school than those from the least deprived areas in the city. Evidence shows early intervention is key and can have a positive influence on very young children as they learn, grow and develop. The programme has been developed in line with current guidance, including the early level of the Curriculum for Excellence.


Eleanor McEwan, general manager, Home-Start Aberdeen said: “This funding from the Aberdeen Standard Investments Charitable Foundation will enable Home-Start Aberdeen to extend support to the localities where it is needed most.


“Partly as a result of the energy industry downturn, deprivation levels in the city have been rising. Big Hopes Big Future activities will be carefully directed at the families in the communities where it is of most benefit. Parental engagement, coupled with a supportive early learning environment at home, is key to a child’s future success – and this is what Big Hopes Big Future seeks to encourage.”


Claire Drummond head of charitable giving for Aberdeen Charitable Foundation said: “Home Start Aberdeen is providing early intervention for families of pre-school children living in the city, helping them to flourish and have a brighter future. With the support of Aberdeen Standard Investments’ Charitable Foundation, this charity will be able to build on its tried and tested approach and help even more families.”

Launched in 2012, the Aberdeen Standard Investments Charitable Foundation seeks partnerships with smaller charities, where funds can be seen to have a meaningful and measurable impact – and where employees can use their time and skills to provide support. It builds on the organisation’s long-standing track record of giving to communities in which Aberdeen Standard Investments employees live and work.


Home-Start Aberdeen started life in 1987 as a small project based in the Mastrick area of the city. It has since grown to become one of the largest Home-Start schemes in the UK. Its core staff team of 13 co-ordinate the efforts of around 125 volunteers, who support 220 families, including 360 children, each year.

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